The rules regarding content creation are changing so frequently now that anyone seeking success has to learn to adapt to almost daily changes.
The way we all craft our written work has to change. It must fit in with the requirements of search engines and what they will and won’t allow. Understanding the rules isn’t difficult once you understand why they’re in place.
With that in mind, many people turn to AI tools for their writing needs. Hence, a common question asked is “Can Google detect AI content?” We’re going to consider this in our deep dive. Read on to find out all you need to know.
Can Google Detect AI Content?
Yes, Google can detect AI content. However, there’s no need to panic. As long as the content you’ve created is for humans and not for search engines, you’re golden.
Recently, Google took a look at its EEAT guidelines. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
They decided upon appraising them that it’s perfectly OK for AI-generated content to appear in search engine results. If the content brings benefits to the reader and is helpful, the way it’s been put together doesn’t matter.
How Can Google Detect AI Content?
Google uses machine learning to detect AI content. Within this framework it:
- Detects and deletes spam.
- Spots and removes bot comments.
- Monitors activities it thinks are inauthentic.
The algorithms used by this search engine will pay attention to the following elements in created AI content:
- Context of content creation
- Coherence of created content quality
- Syntax patterns of language used
There’s one other thing to note about Google algorithm updates. They will automatically devalue some AI-created content when they’re looking at search rankings. We’ll look at this in a bit more detail in a moment.
What Google is looking for in written content is how relevant and authentic it is for its audience. The standard of AI writing assistants that are used to create high-quality content has a bearing on this.
Is AI Content Good for SEO?
Yes, AI content is good for SEO. Search engines don’t dislike it, believe it or not. It’s important to note that it’s got to be used in the right way, however. Don’t blindly use an AI content generator to just mass produce words that offer nothing. The best AI writing tools will boost your conversions with the minimum effort on your part.
AI content generators can be used to produce original content at scale. They can be employed in writing to develop personalized high-quality content that an audience will appreciate.
But, keep in mind that this text must be properly checked, edited, and optimized for SEO. This gives creators the best chance of crafting something that ranks well on search engines but also maintains integrity.
4 Tips for Your Content To Rank Well
There are some great hints and tips to make sure your content ranks well for SEO. Let’s look at some of them now.
- Check it meets search engine standards: Tools like Google can detect AI-generated content. As such they might penalize written work that’s purely been developed to manipulate search engine rankings.
- Edit with care: No matter how tempted you are to trust AI to edit, always look over the content once it’s complete. A human touch is essential to ensure the finished project is engaging, informative, and 100% accurate. This is especially important if you’re using citations and references in your work. You must ensure these are all legitimate.
- Work with AI not against it: You can use AI-generated content ideas. Sometimes, you have to. Writer’s block is a real thing. If you’re stuck for inspiration or ideas, it’s perfectly fine to use a tool to help you. However, always ensure you have a human eye to refine it.
It’s important to understand all this so that you can use AI-generated content in a way that looks natural. Great content created in a constantly evolving world of media is essential. It’ll get you noticed and it’ll improve your rankings.
Can AI Written Content Affect Your Search Rankings?
Yes, AI-generated content can affect search results. As we’ve already mentioned, Google doesn’t have much of an issue with AI-generated content. However, its quality standards must be met and the content should provide value to the audience it’s intended for.
Google’s main issue when it comes to AI is poor-quality content. Text created by bots doesn’t look or feel right. It offers nothing to the reader and often leads to websites looking spammy. This can negatively affect search engines and site rankings.
Hence, Google must ensure that even though a text is AI-generated it is useful to the reader and contains accurate information like statistics or facts.
Combining AI-generated content with human writing and keeping in mind Google’s rules for penalizing work are the two things you can do to ensure your article’s ranking on Google won’t be affected.
Pros and Cons of Using AI-Generated Content on Google
Creating content with AI tools can be fast and easy. However, based on what we mentioned above, there are some drawbacks to using AI writing assistants. Hence, we have outlined the pros and cons of AI-generated content on Google below.
Pros:
- Create content quickly: Handy if you need a huge amount of work for a website and social media.
- Can suggest natural-sounding keywords and language: Add these into your written content to get it to rank higher.
Cons:
- Must use high quality tools: To craft AI content that is of good quality, the AI tool you use must also be of a high standard. Smodin’s range of AI tools makes crafting great content easy.
- Content can be spammy looking: Sometimes poor AI tools deliver spammy-looking content that takes too long to edit and adjust. This often means writers spend more time editing than creating.
- Lacks human touch: Can occasionally lack that personal touch. It’s important to ensure everything is checked thoroughly for errors and accuracy.
Do Search Engines Penalize AI Generated Content?
If you’re wondering whether Google penalizes AI content, we can tell you that it doesn’t. There’s nothing necessarily wrong with using AI-written content on your website. It’s how AI tools have been used to craft the words that matter.
The guidelines Google uses state that using automatically generated AI content is perfectly acceptable. However, it must not be used to manipulate search rankings. Their main focus is on the quality of the content itself, rather than how it was created.
Now, there is one caveat to all this. Google will penalize AI-generated content if they believe it is of very low quality. They’ll also do the same for spam content. Especially if it looks as though it’s been written to make a difference to search engine rankings and is not useful to the reader.
However, there’s a simple way to avoid a possible penalty for AI content. Make sure that everything you produce is of a high standard and offers real value to readers. Whether it’s a blog post, long-form article, or essay, craft compelling content that informs and inspires. Don’t make your readers question whether it was written by a bot.
Select Smodin for Your AI Content Creation Needs
Now that you know the answer to the question, “Can Google detect AI content,” you should also keep in mind that great content needs superior AI tools to make it shine and stand out from the crowd.
Smodin’s brilliant variety of AI content tools can not only keep your work free from plagiarism, so it looks unique. They can also help with your search engine optimization needs, keeping you ranking high, but in the most natural way possible.
If you have concerns about search engines’ constantly evolving nature, you need a tool to support your content creation. Worry no more! With the Smodin AI content detector, you can check if a piece of writing contains AI-generated text and adjust it if required. Try out our brilliant AI Content Detector today.
Frequently Asked Questions
Is AI content legitimate?
Yes, AI-generated content is legitimate. It’s often about the quality of the tool you’re using to assist with your writing.
Poorer quality tools won’t pay as much attention to the grammar and syntax of content. This means they might not scan the text very well for tone and style.
Can search engines interfere with the visibility of AI-generated content?
Yes, they can. They can make it so that poor-quality content isn’t searchable. However, they haven’t banned the use of AI content.
They want creators to offer writing that will bring genuine benefit to their audiences. So long as the automatically generated content quality is high then your article or blog should rank well.
How can AI content tools assist my writing?
AI tools are a brilliant way of honing written work. They can ensure it’s the very best possible quality.
However, use these tools sparingly to help with things like writer’s block or for formatting and simple syntax errors. In these cases, you’ll find that they’re a boon.